Email Marketing

7 Inexcusable Errors in Email Marketing

In the world of email marketing, some errors are easy to make, while others are nearly inexcusable. Newcomers to email marketing often make errors as they learn the ropes and get to understand the rules, but those mistakes should lessen as time goes by. It is important to remember that even experienced pros can make…

Gmail Gives Users a Simpler Unsubscribe Option – How Should Email Marketers React?

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Google’s Gmail is one of the biggest players in the email arena, so when the company announces a change email marketers immediately take notice. Gmail has recently announced such a change, introducing a prominently displayed unsubscribe button that users can now take advantage of. An Easier Way to Unsubscribe This simplified unsubscribe link will now…

25 Content Ideas for Your Newsletters

Content marketers know that quality content is the key to success. Good content should engage the reader and get their attention from the very first line, and only fresh, compelling content can do that. Your subscribers have taken the time and effort to subscribe your emails and newsletters. You need to hold up your end…

Email Tips to Avoid False Positives

As an email marketer, you know how important it is to avoid being labeled a spammer. Being tagged as a spammer can be deadly to your business, and that spam status can even get your messages banned. Knowing what causes false positives and how to avoid them is essential, no matter what the nature of…

How to Create a Perfect Email Preheader

A good email marketer should be able to optimize every single part of their email message displayed by email clients. We have already discussed how to get the most out of the subject line and email sender. Both of these elements contribute to the effectiveness of an email marketing campaign in terms of deliverability and…