General | Email Marketing Blog

New Gmail Tabs for Bulk Emails: Study on the Impact on Open Rates

July 9, 2024August 6, 2013

There has been a great deal of online debate and discussion surrounding the new Gmail layout. As you may know, Gmail recently introduced tabs that users can use to sort their incoming messages. This new feature includes “Promotions”, a tab designed to hold bulk emails, including the newsletters, blog posts and special offers that email…

Email Marketing: The Potential Dangers and Benefits of the New Gmail Tabs

July 9, 2024July 29, 2013

When Google makes a change, the rest of the world pays close attention. That scenario is playing out now in the world of email marketing. Google recently launched a new layout for its popular Gmail service. This new layout places all promotions, including those sent by email marketers, in a separate tab. That means Gmail…

Email Marketing and Teens – What You Need to Know

July 9, 2024June 12, 2013

There is no doubt that teenage consumers make up an important part of the overall consumer culture. From clothes and music to books and websites, teens are often the trendsetters. The trends created by those teenage consumers often trickle down through the entire culture, giving early movers a big advantage and a chance at some…

OT-Care uses SendBlaster to manage email lists collected offline

February 21, 2013February 12, 2013

OT-Care is a small business based in Blacksburg (VA), US, providing software programs that are designed to help children with disabiities to use a computer keyboard. It’s owned and operated by a single person, Sue Hossack, who develops software and offers consulting on assistive technology solutions. Sue usually demonstrates her software at conferences and on…

How to Write and Send a Press Release by Email

July 9, 2024December 11, 2012

Companies frequently use online press releases to announce new products, introduce new executives and launch new store openings. There are a number of ways to send them, including many free and professional services (for example Prweb.com), but if you have a local business or a niche company, it is generally a better idea to submit…

What is Responsive Email Design and How it Can Help your Business

July 9, 2024November 28, 2012

The responsive email design is a new concept that revolutionizes the way to create messages. In the early days of email, most users viewed their messages on the same type of equipment. Whether they were using a standard desktop or a portable laptop, the interface was pretty much the same. That meant that marketers and…

80 FREE Christmas and New Year Email Templates for SendBlaster

July 9, 2024November 12, 2012

If you are looking for beautiful and colorful Christmas and New Year email templates, you came to the right place! This year we have created a large collection of 80 FREE Christmas and New Year Email Templates that you can easily download, customize with your personal greeting message and send them with SendBlaster. How to…

A Quick Guide to the Different Uses of Email Marketing

July 9, 2024July 30, 2012

According to a new survey by Pardot, a marketing company, businesses that market to other firms are changing the way they use email to drum up sales. Fewer than a third of email marketers now see the method as a way of picking up new leads with most seeing it as just another part of…