Tips & tricks

Turning Email Marketing Mistakes into Benefits

The more you learn about email marketing, the more you discover common mistakes. In some cases, you’ll learn by experience. In others, you’ll learn from the experiences of other marketers. You may even read articles warning you about the most common mistakes to avoid. However, some email marketing mistakes may actually deliver benefits when the…

How to complete previous mailings…and work around SMTP server restrictions

Today we focus on a particular feature of SendBlaster that could be more useful than you think! We’re talking about partial deliveries and how to resume them. Do you know that every time you start sending emails you can stop them manually (clicking the ‘Abort’ button during the sending operation) and then resume them in…

Spam Complaints 101: What Are They and How To Avoid Them?

Email campaigns, when properly implemented, can be one of the most effective forms of Internet marketing. However, despite your best efforts, you may encounter unwarranted spam complaints. Even when you follow all anti-spam regulations perfectly, you could be on the receiving end of a spam complaint. In general, a spam complaint is when a user…

How to Recognize And Avoid Spamtraps

Is it possible that your email list could contain hidden agents just waiting to determine that you’re a spammer? It’s definitely possible. Email addresses known as spamtraps exist for the sole purpose of identifying potential spammers and then blacklisting them. In some cases, spamtraps could have once been legitimate email addresses that have been abandoned…

Animated GIFs in Your Email Marketing

Is it appropriate to use animated GIFs in emails?  The number of marketers using animation in emails has declined in recent years but has recently experienced a resurgence.  For good reason. Many recent split tests have shown that  emails containing animated GIFs give better results, in terms of engagement and conversions, compared to the same…