Tips & tricks | Email Marketing Blog

More Useful Ways to Segment Your List

July 9, 2024April 5, 2011

Segmenting your subscriber list is known to be an important way of improving results. Divide your list by zip code, job title, or “customer type,” for example, and some research has found that open rates improve by almost 19 percent, click rates by nearly 22 percent, and even the bounce rate drops a little. But…

Invite Your Email Contacts to Like Your Facebook Page

October 23, 2012December 2, 2010

Facebook admins of any new or smaller Pages now have additional tools to invite their customers and web contacts to connect with their Facebook Pages. They can now import their email contacts and send them an invitation to Like their Page through a new tool called Tell your Fans. The aim of this new feature…

7 Books To Enhance Your Email Marketing Skills

July 9, 2024October 6, 2010

Email Marketing blogs are a precious source for information and discussion. They are the simplest way to keep updated with the latest trends and current best practices. If you are directly involved in email marketing activities and truly want to enhance your skills, it is also a good idea to spend some time reading printed…

Reminding Your Subscribers to Update Their Data

July 9, 2024September 20, 2010

According to a recent study conducted by ReturnPath, more than 30% of e-mail users change their e-mail addresses every year. The main reasons why so many users change their e-mail address are that they switch their ISPs, change their jobs or simply try to avoid spam. A good way to avoid loosing a large part…

Are you Matching Your Emails to Your Brand?

July 9, 2024August 5, 2010

Branding your emails allows your recipients to become familiar with your business and helps them to recognize every email you send. Before creating new email templates you should take into consideration your most relevant branding elements and properly integrate them. It’s better not to underrate this point. If your emails do not reflect your business’…

What Are You Putting Before The Subject Line?

July 9, 2024July 14, 2010

Copywriters know that the most important part of any piece of marketing is the headline. If they can’t work a good hook into the first line of the brochure, the sales letter or the flyer, it doesn’t matter what they write in the body of the material. It won’t be read. For email marketers, the…

Are You Ready For Mobile Email Revolution?

July 9, 2024July 8, 2010

There is an increasing trend of reading emails from mobile phones. This growth is strictly connected to the availability and the popularity of smartphones, using which reading email and surfing the net is easy and the user experience is rich. According to a recent analysis conducted by Gartner, smartphone sales to end users continued to…

Video Review of SendBlaster by MissDownload

June 16, 2010

Check out this great video review by Cheryl Poirier, aka MissDownload! She scours the net looking for the best software that’s worth the download. And she found SendBlaster! Watch and listen her brilliant tutorial. Thanks Cheryl!…