New Gmail Tabs for Bulk Emails: Study on the Impact on Open Rates

unique interactions rate chart
There has been a great deal of online debate and discussion surrounding the new Gmail layout. As you may know, Gmail recently introduced tabs that users can use to sort their incoming messages. This new feature includes “Promotions”, a tab designed to hold bulk emails, including the newsletters, blog posts and special offers that email…

Track Your Email Messages with TrackReports: A Beginner Guide

trackreports
Measuring the effectiveness of your email marketing campaigns is a key element that every email marketer should consider very seriously. It is only by monitoring your email activites and constantly analyzing the data that you can make your email marketing more effective and reliable. As a SendBlaster user, you are entitled to use a free…

Run A/B Tests to Improve Your Email Marketing Campaign

email ab testing
Every email marketing campaign is influenced by a number of variables that we cannot control. Regardless, a good email marketer should make all efforts to optimize results and find the best strategy for future email campaigns. One of the best ways to increase performance and conversion is through testing and, in particular, using a technique…

Email Marketing for Independent Musicians

email marketing musicians
The world of music has certainly changed over the past few decades. Where record labels and recording executives once held all the cards, musicians themselves now have the upper hand. Independent musicians are thriving like never before, and they are connecting with their fans on a grass roots level. This connection helps fans feel more…