Help Create an Email Charter

Is it possible to have a definitive list of common rules for safer and more responsible email usage? In 2009 Internet marketing guru Seth Godin, posted a long checklist that everyone should run down before hitting “send” on the next mail: Is it going to just one person? (If yes, jump to #10) Since it’s…

Email Marketing: Four Email Errors That Can Cost You Subscribers

We all know that email marketing is one of the most effective ways to reach new customers. If you’re not capturing customers’ email addresses and sending them useful information, you’re missing out on sales. But there’s a right way and a wrong way to do email marketing – and many companies do it the wrong…

How to Keep Your Email Campaign Out of the Spam Folder

The spam folder—every email marketer’s worst nightmare. Once your emails are flagged as spam, your campaign metrics plummet, going from a potential success to an email flop. Thankfully, there are some tactics you can employ to help ensure your emails stay in your recipients’ inbox instead of their spam folder. Here are the tips you…

How to Solve Character Encoding Problems with SendBlaster

SendBlaster fully supports a wide variety of international character sets. Despite that, sometimes it happens that users with non-latin character sets contact us saying they get encoding issues. No panic! SendBlaster simply relies on Windows codepage for displaying non-latin character sets (Cyrillic as well as Greek, Arabic, Hebrew, etc). To solve this sort of encoding…

Do you Measure Churn Rate?

If you want to find out how your email list is performing, make sure you measure the Churn Rate. We can define “churn rate” a measure of how many subscribers leave a list in a given period of time. It can be very useful to check the health of your mailing list and to identify…