Are You Overthinking Your Email Marketing?

Email marketing can be complex stuff, a combination of smart copywriting and careful number-crunching. The only thing that’s clear is the goal: to send emails that deliver the maximum possible number of clicks and conversions. To reach that goal though, you have to define the message, refine your copy and tweak your content. Then you…

Anatomy of an Email

According to BNJ.com there’s a simple structure that emerges across the successful emails, and “just like most movies have three acts”. Here below you can find the Anatomy of an email. The first element considered is the Subject line (Engage) followed by the Headline (Context), Act 1 (Evidence), Act 2 (Proposition),  Act 3 (Support), and…

Exclusive turboSMTP Promo Codes – JUNE 2011

We have just got 2 new exclusive promo codes from the folks at turboSMTP! SENDBLAST050 This promo code works with the “50,000 emails/month Plan” and gives you a 20% discount on the first month. SENDBLAST0100 This promo code works with the “100,000 emails/month Plan” and gives you a whooping 25% discount on the first month.…

3 Differences Between Email Marketing and Social Media Marketing (and One Important Similarity)

Email marketing and social media marketing can appear fairly similar. Both deliver messages directly to leads who have expressed an interest in a company’s products. Both function online. And both are known to produce handsome rewards when done properly. But those similarities are fairly superficial. There are actually a number of important differences between social…