Email Marketing Blog - SendBlaster

You’re not a spammer, so don’t let your emails get blocked by mistake!

January 14, 2010

These days, the majority of email servers have an automatic spam filtering service. These spam filters are quite intelligent, but sometimes they can make mistakes and delete (or send to the spam box) completely valid emails. This is a very common problem, particularly with free or low cost email accounts. If you think that a…

Free and Paid SMTP Services

July 9, 2024January 13, 2010

“What SMTP service do you suggest to use with SendBlaster?” This is a question that customers often ask us. We continue to emphasize that good email marketing needs good SMTP service. In these times there is a wide choice of free SMTP services, offered by different ISPs, hosting companies and Webmail providers. The point is…

Email Lists: Size Does Not Matter, Quality Does

January 7, 2010January 7, 2010

According to a recent research by MarketingSherpa, 44% of B2B email lists have less than 5.000 addresses. The first message that we want to give is not to worry too much of the amount of addresses in the lists. To seriously do e-mail marketing it is not necessary to work with dozens of thousands e-mails.…

SendBlaster Directory – Get Some FREE Promotion!

December 29, 2009

Would you like some free promotion? We have just started a directory which lists a selection of individuals, companies and non-profit organizations using SendBlaster for their e-mail marketing campaigns. Links on popular web sites are extremely valuable nowadays, as they increase your online visibility and ranking with search engines; don’t miss this opportunity! If you…

Season’s Greetings from SendBlaster Team

December 24, 2009

It’s hard to believe that Christmas is here again and another year is is almost over. 2009 has been a good, busy year! We have worked very hard on the new version of SendBlaster, and are very excited to launch it worldwide at the very beginning of 2010. Be sure to follow us to learn…

Including A Table Of Contents In Your Emails

July 9, 2024December 21, 2009

When you send a newsletter consisting of different sections, it’s a good habit to include, right below the header or in the upper part of the sidebar, a Table of Contents. The Table of Contents is a great way to summarize the contents of the email and, at the same time, is also a great…

The Importance of Colors in Email Campaigns

July 9, 2024December 15, 2009

The choice of color scheme for your emails should never be left to chance. Indeed, using email templates made up of colors completely different from those used on your website or your logo could create problems for the cohesiveness of your brand identity. Luckily, with a little care, this danger is easily avoided. Above all,…