Email Marketing Blog - SendBlaster

Boo! 8 FREE Halloween HTML Email Templates

July 9, 2024October 8, 2014

[UPDATED OCTOBER 2017] It’s that time of the year again. Halloween is just around the corner and like every year, we created a set of spooky halloween email templates that you can use for your newsletter or to send your Halloween greetings. Want to celebrate the funniest and scariest holiday of the year with your…

Top 7 Landing Page Mistakes and How to Fix Them

September 12, 2014September 8, 2014

We all know how hard it is to truly engage and set the expectations of your subscribers. Success in the online world hinges on providing customers what they want and need, but it can be difficult to achieve that balance. One of the most effective tools email marketers have at their disposal is the landing…

Build Customer Loyalty with Email Marketing

July 9, 2024August 25, 2014

Email marketing is not just about short-term profits and selling products. Email marketing can drive sales and help you gather leads for the future, but the real promise goes far beyond those short-term benefits. A good email marketing program can increase customer loyalty, build brand awareness and help your business long into the future. Why…

Top Key Performance Indicators (KPIs) for Email Marketing

July 9, 2024August 7, 2014

KPI are three of the most important letters in the world of email marketing. Learning how to evaluate key KPI is an essential part of email marketing success. If you are looking solely at click throughs and open rates, you could be missing out on some key metrics – and some key ways to make…

10 Sites That Offer Free Images for Your Email Marketing

July 9, 2024July 30, 2014

They say a picture is worth a thousand words, and that is definitely true in email marketing. The right image can get the attention of your readers, point them to the right spot and get them to take action. If you are not spending time fine tuning your images, you are not optimizing your email…

15 Tips on Mobile Email Marketing

July 9, 2024July 22, 2014

It was not that long ago that most users read their email exclusively from desktop and laptop computers. These days, however, your readers are just as likely to be checking their messages from their smartphones or tablets. The tipping point for mobile devices and email has now arrived; a recent Litmus report found that…

13 Tips to Revitalize Your Email Marketing Campaigns

February 5, 2026July 17, 2014

The world of email marketing is a tough one, even for experienced campaigners. Sometimes your marketing results decrease even if you think you are doing everything right. Campaigns that got great results just a few months ago may suddenly falling short, and your profits may decline as a result. What can email marketers do to…

Is It Too Early to Use HTML5 Doctype in Emails?

July 9, 2024July 10, 2014

The new HTML5 format is sure to provide some interesting opportunities for email marketers, but it is important to be properly prepared. As with every type of change, email marketers will need to carefully test their templates and their messages. Marketers will also need to stay up to date and keep abreast of changes in…