email marketing

The Reverse Opt-In Process

A reverse opt-in is a great technique for bringing more attention to your newsletter and marketing email. Sometimes it is simply not enough with interesting headlines and a lucrative message. You will need something more effective for people to sign up for information from you.  By using the reverse opt-in technique you stand a much…

Read Your Emails!

If you wanted to be a professional actor, you’d go and watch a great performer. If you wanted to be a professional photographer, you’d spend time looking at beautiful pictures. And if you’re going to send email as part of your profession, you’re going to need to read lots of emails. You’re going to have…

Internet Marketing Calendar

Marketing experts at Magniphy have created a special calendar to help “sellers optimize their sales timing and promotions”. It also includes ten Top Dollar days that are typically high-sales days on the web. We have highlighted only the most relevant days for email marketing activities and PPC (Pay per Click) promotions (you can see the…

Summer Success for Your Email Marketing Campaign

Traditionally, email usage declines over the summer months. While customers are on vacation or making the most of long summer days with visits to the beach or family barbecues, inboxes quietly fill with emails that may never be read. But don’t despair. There are steps you can take to ensure that your email marketing campaign…

Email Marketing: Four Email Errors That Can Cost You Subscribers

We all know that email marketing is one of the most effective ways to reach new customers. If you’re not capturing customers’ email addresses and sending them useful information, you’re missing out on sales. But there’s a right way and a wrong way to do email marketing – and many companies do it the wrong…