email marketing | Email Marketing Blog

In 2012 It’s Not Just Your Subscriber Demographics That Matter, It’s Their Location

December 30, 2011

Email marketing has always made a number of assumptions about subscribers. We assume that readers are interested in what we’re offering if we can just get the message right. We assume that emails are more effective and a lot cheaper than the kind of junk mail that clogs up physical mailboxes and weighs down postal…

Why Are You Really Sending Emails (and Are You Achieving Those Goals?)

July 9, 2024December 20, 2011

Email marketing can bring a host of different benefits to a business. You get to keep pitching your products to people who might have stopped by your website. You can announce special offers and you can remind prospects that you’re still around and ready to sell to them as soon as they’re ready to buy.…

Email Marketing – Use LinkedIn to Keep in Touch With Prospects and Customers

July 9, 2024December 9, 2011

Social media expert Linda Coles wrote a great overview of how to use LinkedIn Mail to keep in touch with your business prospects, contacts and customers. Linda says that LinkedIn’s Mail feature is one of the most under-utilized parts of the service. It can help to grow your connections and also increase business if used…

Using Twitter To Empower Your Email Marketing

July 9, 2024November 18, 2011

Email marketing is powerful by itself, but combine it with Twitter, and you have an explosive combination. Need some tips on how to make the two complement one another? Try these tips for harnessing the power of Twitter and email marketing. Use Email to Get Twitter Followers Make it easy for the people on your…

How to Apologize by Email and Retain Your Subscribers

July 9, 2024October 19, 2011

Everyone makes mistakes, but as an email marketer your blunders are often sent to thousands of subscribers at the click of a button. No matter how hard you try, your emails are unlikely to be 100 percent error-free all of the time. If you discover some minor spelling mistakes, generally it is not required a…

Propel Your Email Marketing to the Top of the League

July 9, 2024October 12, 2011

Sports fans are perhaps the most loyal of consumers. An avid sports fan remains unwaveringly loyal to his chosen team, no matter how well or how badly it performs. With the U.S. sports industry worth an estimated $422 billion in 2011, according to Plunkett Research, companies can capitalize on fan loyalty with sports-related email marketing…

Why Are You Giving Away Your Products?

August 13, 2021October 10, 2011

Leads and prospects are pummeled by marketers all the time. They see special offers when they go to the supermarket. Coupon catalogs fall out from the pages when they open their newspaper. Websites tell them to buy now because if they don’t, the price will go up in two minutes and counting. When they see…

Nine Tips to Engage Prospects by Email

July 9, 2024October 6, 2011

Securing your first contact with a prospect can be tricky. Prospects are often hidden behind unfriendly administrative staff or voicemail, with calls you make unlikely to be returned. While you may struggle to persuade a prospect to take an unsolicited telephone call, a carefully-crafted email arriving in their inbox can catch their eye and win…