Tag Archive for 'facebook'

The Value of Facebook Fans Versus Email Subscribers

Published on October 31, 2011 in General. 0 Comments Tags: email subscribers, facebook, facebook fans.

Every business should understand the differences between their fans on Facebook and their email subscribers. Which is best? Do you need to have both, or will one be sufficient? Businesses have many questions regarding the best way to promote their products and services in this era of Internet technology.

Most research concludes that email subscribers are the largest group of purchasers. When you consider that research also shows between 40% and 50% of Facebook fans become email subscribers, their significance becomes obvious. Marketing techniques are always evolving, and an approach that includes more than one venue for your business is the safest method to follow.

According to an October 2011 statement from Nielsen Online, participation in social media and blogs reached “nearly 80 percent of active U.S. Internet users, and represents the majority of Americans’ time online.” This is important information for businesses. Adapting marketing practices to current consumer behavior, provides a significant advantage over competitors who are less progressive.

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Invite Your Email Contacts to Like Your Facebook Page

Published on December 2, 2010 in News and Tips & tricks. 0 Comments Tags: email contacts, facebook, Sendblaster.

Facebook admins of any new or smaller Pages now have additional tools to invite their customers and web contacts to connect with their Facebook Pages.
They can now import their email contacts and send them an invitation to Like their Page through a new tool called Tell your Fans.
The aim of this new feature it to help businesses convert their email database they have built for years into a Facebook audience.

To access the email importer, visit the “Tell your Fans” section on the Marketing tab of your Page Manager.
Admins are given two options: Upload a Contact file, or Find Your Web Email Contacts.

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SendBlaster 2.0.116: List-Unsubscribe header, Sharing Buttons and New Report Tools

Published on August 30, 2010 in General, News and Sendblaster. 0 Comments Tags: facebook, high impact email, list-unsubscribe, sendblaster 2, trackreports, twitter.

Good news for everyone! We’ve just published a new release of SendBlaster (v. 2.0.116). All SendBlaster 2 users can download it and install it free of charge.
What’s new? We have included some general enhancements and introduced some cool new features that we are sure you’ll love.
In particular:

Facebook & Twitter Sharing buttons
SendBlaster 2.0.116 makes it easy to add buttons to share email content on Facebook and Twitter.
By clicking on sharing buttons, recipients are redirected to their social network profiles. They can preview the article, choose to publish it and share it with their friends with one single click.

Support for List-unsubscribe header
SendBlaster 2.0.116 supports the List-unsubscribe header. Including a list-unsubscribe header brings some benefits in terms of email deliverability: spam complaints, (generated when readers hit the spam button) are expected to be reduced since that the process to unsubscribe is made simpler and immediate. When it’s activated, recipients will see an Unsubscribe button, or link, that they can click if they would like to automatically stop receiving future mailings.

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How To Integrate Facebook, Twitter and LinkedIn Into Your Email Campaigns

Published on May 25, 2010 in Tips & tricks. 0 Comments Tags: facebook, social network, twitter.

Social networking websites have revolutionized the way people interact online. Consumers are spending increasing amounts of time on these sites, want to share more and more information, opinions, valuable content. According to some reports the rise of social media may represent a threat for email marketing. Actually, they should be considered a great opportunity to enhance its effectiveness.
How to fill this gap? The first (and simplest) step to take is creating links between social media and email to provide more ways for people to share.

By following these instructions you can integrate the three most popular social networks (Facebook, Twitter, Linkedin) into your email campaigns and start giving people multiple ways to interact.

FACEBOOK
Facebook can be easily integrated to your emails by adding the following “share” url:
http://www.facebook.com/share.php?u=url
Make sure to replace “url” with the web link you want to share.
e.g. http://www.facebook.com/share.php?u=http://blog.sendblaster.com
By clicking on this link, your subscribers will see a preview of your article on Facebook and will be able to choose whether to post it to their wall or send it as a direct message.
When posting to their personal profiles, your article will automatically show up in the wall of their friends, which can leave a comment or visit the link.
With a single line of html code you can gain more visibility to your content and reach a larger audience.

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Fake Facebook e-mail contains Trojan

Published on October 28, 2009 in News. 0 Comments Tags: facebook, virus.

There’s a new virus spreading via email which targets Facebook users. According to mxlab, the email includes downloadable files which include the Trojan virus: Bredolab. Anybody who receives a “Facebook Password Reset Confirmation” email should delete it right away.

According to mxlab, the message is as follows:

“This virus is being distributed through email, not on Facebook. The email is disguised as a Facebook password reset e-mail with an attachment that purportedly contains the new password, but is actually the virus. We’re educating users on how to detect this through the Facebook Security Page.”

Bredolab is a trojan horse that downloads and executes files from the Internet, such as rogue anti-spyware. To bypass firewalls, it injects its own code into legitimate processes svchost.exe and explorer.exe. Bredolab contains anti-sandbox code (the trojan might quit itself when an external program investigates its actions).

Facebook also said that users should be “suspicious of unexpected emails claiming to be from Facebook” and that it never sends users a new password as an attachment in emails.