SendBlaster 3: the best Bulk Email Software for Email Marketing

5 Things You Can Do to Impress Your Subscribers

These days it is not unusual for people to get dozens, or even hundreds, of emails during the course of the day. With all of those messages piling up, it is no wonder so many of them are deleted without even being read. Even emails that are opened are often given only a few seconds…
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Email Marketers Beware – Take Care Not to Offend Your Subscribers

Whether you are new to email marketing or an old pro, you always need to remember that your customer base is large and varied. That means that your customers are likely to have all kinds of political views, religious affiliations and belief systems. As you craft your messages and reach out to your new and…
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What Do You Want to Know About Your Subscribers?

The toughest part of email marketing begins after the copy has been written and the messages have gone out. As the open rates, the clickthroughs and, most importantly, the orders come in, they reveal huge amounts of information about your subscriber list. Each email will tell you a little more about your subscribers’ buying preferences,…
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Regular Email Newsletters vs FeedBurner Emails

Marketing your business using regular newsletters, email updates and other forms of electronic communication can be very effective.  The trick can be finding the right mix of electronic communication – the mix that allows your existing customers to stay up to date on your latest offers while encouraging new customers to walk through your virtual…
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Don’t Write Another Terrible Email

Marketing expert Drew McLellan recently received what he called “the worst sales email ever.” It’s a stinker, one hundred words of the daftest communication ever to travel through an email server. Here it is: Hi folks, Name Name here from Company Name.com. Our network of sites reaches a business savvy audience of over 5 million…
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Personalize Your Subject Lines with Dates As Well As Names

The most effective part of an email newsletter isn’t the attractiveness of the offer or the size of the discount. It’s the relationship that the publisher has with the reader. When the reader trusts the publisher, believes that they are going to offer something they’ll find interesting and expects to benefit from the contents of…
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