Month: March 2010

A/B Testing: A Simple But Effective Way To Improve Your Email Marketing Campaigns

Is it possible to create a perfect email marketing campaign? It is pretty hard to answer this simple question because every campaign is influenced by a number of variables that we cannot control. Regardless, a good email marketer should make all efforts to optimize results and find the best strategy for future email campaigns. One…

SendBlaster 2 Receives 5 Cow Rating!

We are happy to announce that our latest release  SendBlaster 2 has just received  a 5 Cow Rating, the best possible rating by Tucows, Inc. We would like to thank all our users for their suggestions, comments and feedback that helped us improve SendBlaster. Thanks everyone! Check out their Video Review below.…

Guest Post: Put the Personal Power of Social Media in Your Email Messages

One of the changes that social media has brought to marketing is that it’s made selling personal. Because tweets and even Facebook pages are created by individuals who display their photos and share personal details, they allow the entrepreneur behind the business to form a personal relationship with members of his or her market. Leads…

Making The Unsubscribe Process As Simple As Possible

A clear and reliable unsubscribe process is key for maintaining your reputation among your subscribers (and ISPs) and for increasing conversion rates. If people want to leave your list make it easy on them! In the new version of SendBlaster you can place the unsubscribe link with one single click by pressing the Insert unsubscription…

Background Images in HTML Emails

Backgrounds images can enhance the look and feel of your templates but nowadays they should be limited, or avoided. The main reason is pretty simple:  many email clients ignore images or do not render properly the background-image style tag. It means that if you choose to include them in your HTML emails, a portion of…