Month: July 2012

Enhance Your Email Marketing Campaigns with Seed Lists

In the world of email marketing, the addresses you collect are a vital part of your business. Each one of those email addresses represents a potential new customer, and a simple and inexpensive way to reach for new business. In many cases it makes sense to reach beyond your existing list, adding new contacts and…

Email Marketing and the Olympic Games – Why It Pays to Tread Cautiously

email marketing- giochi olimpici londra
In the world of email marketing, there is a natural desire to keep up with current events and incorporate those events into your campaigns. Engaging your customers with what is happening at the moment is one of the best ways to boost response rates and sales, but sometimes the risks involved are simply too great.…

Email Marketing: What is Above the Fold and Why is it So Important

  In the newspaper world, “above the fold” referred to the top part of the newspaper – the portion clearly visible when customers browsed the newsstand. Smart editors placed their most important stories above the fold, and smart email marketers should as well. In the online world, “above the fold” refers to the portion of…

Impostazioni SMTP Gmail, Libero, Tiscali, Windows Live Mail – Hotmail, Alice, TeleTu, Yahoo e Vodafone per SendBlaster

Prima di iniziare ad inviare le tue email con SendBlaster, come in qualsiasi altro software di posta elettronica, è necessario impostare i parametri del server in uscita (SMTP). Questo permetterà di collegarti ad un server SMTP, il quale smisterà le tue email verso i rispettivi server dei tuoi destinatari. Se vuoi utilizzare servizi SMTP gratuiti,…

How to Make Your Email Marketing Campaigns More Effective

Many newcomers underestimate the difficulty of launching and sustaining a successful email marketing campaign. Those unfamiliar with the business may assume that all it takes is a couple good lists of email addresses, some quality content and the ability to target the right consumers. The reality is far different, and many marketers find it quite…

SendBlaster Named as One of The World’s Best Internet Marketing Software 2012 [Infographic]

SendBlaster Named as One of The World's Best Internet Marketing Software 2012
Here below you will find the WordStream Internet Marketing 150 infographic. WordStream – a leading provider of search marketing software and PPC services  – gathered the top software and SaaS providers doing business in 10 major business categories, including content marketing and blogging, and conversion rate optimization. According to Wordstream, the companies included in the…