SendBlaster

Run A/B Tests to Improve Your Email Marketing Campaign

email ab testing
Every email marketing campaign is influenced by a number of variables that we cannot control. Regardless, a good email marketer should make all efforts to optimize results and find the best strategy for future email campaigns. One of the best ways to increase performance and conversion is through testing and, in particular, using a technique…

Email Marketing for Independent Musicians

email marketing musicians
The world of music has certainly changed over the past few decades. Where record labels and recording executives once held all the cards, musicians themselves now have the upper hand. Independent musicians are thriving like never before, and they are connecting with their fans on a grass roots level. This connection helps fans feel more…