SendBlaster

Dealing with Objections in Email Marketing

Start learning about marketing and one of the first things you’ll be told is the importance of knocking down objections. Leads will always have reasons not to buy. The salesman’s job is to listen to those reasons, then explain why they’re false. If the salesman manages to remove all of those objections, he gets the…

Adding List-Unsubscribe Header Improves Reliability and Reduces Complaints

One of the new features that we’ve added in the latest version of SendBlaster is the support for the list-unsubscribe header.  This, in brief, intends to facilitate unsubscribing of mailing lists. As we know, according to the CAN-SPAM ACT and other international anti-spam laws, every commercial email message you send  must contain an “unsubscribe“ link…

SendBlaster 2.0.116: List-Unsubscribe header, Sharing Buttons and New Report Tools

Good news for everyone! We’ve just published a new release of SendBlaster (v. 2.0.116). All SendBlaster 2 users can download it and install it free of charge. What’s new? We have included some general enhancements and introduced some cool new features that we are sure you’ll love. In particular: Facebook & Twitter Sharing buttons SendBlaster…

The Legitimate Sender Challenge

Many legitimate senders face an increasing challenge of being designated as spam, even from their opt-in subscribers. People are being inundated with email and may inadvertently designate your emails as spam because they forgot that they have previously opted-in to receive your communications. In other cases, recipients may find it difficult to locate your unsubscribe…

Build Trust By Declaring Your Affiliate Relationship

When the US Federal Trade Commission shook up its marketing rules in late 2009 — requiring sellers to declare affiliate relationships with the suppliers of products they were promoting — you could feel the vibrations spread across the Web. Marketers were understandably concerned that revealing that they were being paid to promote goods would affect…

Are you Matching Your Emails to Your Brand?

Branding your emails allows your recipients to become familiar with your business and helps them to recognize every email you send. Before creating new email templates you should take into consideration your most relevant branding elements and properly integrate them. It’s better not to underrate this point. If your emails do not reflect your business’…

SendBlaster Survey 2010 Results

For the second consecutive year, we conducted a customer survey to identify the satisfaction level and collect suggestions for improving SendBlaster. 727 customers took part in this survey: and here are the results! We at SendBlaster would like to send a massive THANK YOU to everyone who participated.  Our promise is that we will take…

High Impact eMail for SendBlaster is Now Live!

We are excited to announce that we have partnered with Template Zone to offer you an exclusive edition of High Impact eMail – a popular email marketing template software that includes hundreds  of professional-designed HTML marketing templates. We do love High Impact eMail because all email templates look original and professional. They have unique photo…