Best Practices

Turning Email Marketing Mistakes into Benefits

The more you learn about email marketing, the more you discover common mistakes. In some cases, you’ll learn by experience. In others, you’ll learn from the experiences of other marketers. You may even read articles warning you about the most common mistakes to avoid. However, some email marketing mistakes may actually deliver benefits when the…

Email Marketing for Product and Service Launch Success

As you plan an upcoming product or service launch, don’t overlook the power of email marketing. Many marketers make the mistake of waiting until the product has been launched before writing about it in their newsletters. Sure, the fact that you just launched a new product or service is newsworthy and of interest to your…

Understanding The Difference Between B2B and B2C Email Marketing Campaigns

Email marketing is a cost-effective form of marketing whether you’re trying to sell to businesses or consumers – but each form of marketing requires a different approach. With B2C email marketing, you’re marketing directly to consumers, the end user of the product. With B2B marketing you’re marketing, in some cases, to an entire organization where…

Email Marketing Tips for Travel Agents

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With the rise of online tour sellers like Expedia and Travelocity, travel agents are competing in a market that’s increasingly competitive. Travelers now have the ability to go online and book their own travel deals, leaving the travel agent completely out of the picture. That why it’s important for travel agents to find low cost…

Email Marketing for Law Firms

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Email is one of the fastest and most cost effective ways to get in touch with clients. Sending emails to clients costs nothing, and it’s a timesaver since you can preload a series of messages to send out on a set schedule. You can also use email marketing to build a relationship with clients to…