Best Practices

Email Marketing: Four Email Errors That Can Cost You Subscribers

We all know that email marketing is one of the most effective ways to reach new customers. If you’re not capturing customers’ email addresses and sending them useful information, you’re missing out on sales. But there’s a right way and a wrong way to do email marketing – and many companies do it the wrong…

How to Keep Your Email Campaign Out of the Spam Folder

The spam folder—every email marketer’s worst nightmare. Once your emails are flagged as spam, your campaign metrics plummet, going from a potential success to an email flop. Thankfully, there are some tactics you can employ to help ensure your emails stay in your recipients’ inbox instead of their spam folder. Here are the tips you…

Do you Measure Churn Rate?

If you want to find out how your email list is performing, make sure you measure the Churn Rate. We can define “churn rate” a measure of how many subscribers leave a list in a given period of time. It can be very useful to check the health of your mailing list and to identify…

Are You Overthinking Your Email Marketing?

Email marketing can be complex stuff, a combination of smart copywriting and careful number-crunching. The only thing that’s clear is the goal: to send emails that deliver the maximum possible number of clicks and conversions. To reach that goal though, you have to define the message, refine your copy and tweak your content. Then you…