Email Marketing

Email Marketing Tips for Retailers

According to the Direct Marketing Association, many retailers are failing to use email marketing effectively. A recent study shows that out of the top 100 shops and websites listed by Hitwise and IMRG, 60 percent failed to send a welcome message upon signup, and 19 percent never sent any messages at all. Of the 100…

Email Marketing: Why It’s all About Building Trust of Your Clients

Email marketing campaigns are notorious for degenerating into unwanted spam for people’s email inbox. If you expect this strategy to prove effective for you to achieve your marketing goals, it is important that you ensure that people read your emails with interest and not trash them without reading. Any tool can work in your favor…

Personalize Your Subject Lines with Dates As Well As Names

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The most effective part of an email newsletter isn’t the attractiveness of the offer or the size of the discount. It’s the relationship that the publisher has with the reader. When the reader trusts the publisher, believes that they are going to offer something they’ll find interesting and expects to benefit from the contents of…

How to Write The Perfect Email For Potential Customers

To say email marketing is a delicate business would be an understatement. The success of email marketing hinges upon the thought and craft put into the writer’s actually message, the ability to make the email seem more than a vague pitch at an anonymous email address. Needless to say, it’s not always easy to make…