Email Marketing

Infographic: Email vs Snail Mail

Email beats Snail Mail 81 to 1! 14.4 trillion emails are sent each year in the US compared to 177 billion envelopes of snail mail.  In more detail, 81% of  them are spam, while “only” 47% of postal letters are considered unwanted  and are thrown into the recycle bin. Check out this great infographic, created…

Which Email Style Suits Your Business Best?

In a recent blog post for MarketingProfs.com, Stephanie Miller, an email marketing expert, describes how Scotts Miracle-Gro uses its newsletter to generate sales. The email is targeted by grass type and zip code, information captured at registration, and is sent monthly during the growing season. It also stops entirely during the off-season which can last…

Dealing with Objections in Email Marketing

Start learning about marketing and one of the first things you’ll be told is the importance of knocking down objections. Leads will always have reasons not to buy. The salesman’s job is to listen to those reasons, then explain why they’re false. If the salesman manages to remove all of those objections, he gets the…

Adding List-Unsubscribe Header Improves Reliability and Reduces Complaints

One of the new features that we’ve added in the latest version of SendBlaster is the support for the list-unsubscribe header.  This, in brief, intends to facilitate unsubscribing of mailing lists. As we know, according to the CAN-SPAM ACT and other international anti-spam laws, every commercial email message you send  must contain an “unsubscribe“ link…

The Legitimate Sender Challenge

Many legitimate senders face an increasing challenge of being designated as spam, even from their opt-in subscribers. People are being inundated with email and may inadvertently designate your emails as spam because they forgot that they have previously opted-in to receive your communications. In other cases, recipients may find it difficult to locate your unsubscribe…

Are you Matching Your Emails to Your Brand?

Branding your emails allows your recipients to become familiar with your business and helps them to recognize every email you send. Before creating new email templates you should take into consideration your most relevant branding elements and properly integrate them. It’s better not to underrate this point. If your emails do not reflect your business’…