General

Email Appending – Is It Worth It?

Many people think “email appending” means attachments appended to the end of an email. That’s not what it means. Email appending is a marketing method intended to build up customer email lists. Email appending vendors take customer address and name lists and locate emails for those names and addresses. This may sound like a great…

Updates on TrackReports

Recently, a large spam abuse occurred on TrackReports service. While TrackReports – as all of you know – is not a delivery service, and it just tracks opens and clicks as many other similar systems, thousands of spam messages have been circulating, which included TrackReports’ url in their body. The service administrators have constantly being…

Monitor Spam And Good Subject Lines With Yahoo! Mail Visualization

Yahoo is making life a little easier for email marketers. They recently released a visualization tool that makes the flow of email through Yahoo’s servers more transparent, something that should be of interest to anyone who markets through email. With this tool, you can see the volume of email flowing through any area of the…

Google+ Launches Pages for Businesses and Brands

Google has finally revealed Google + Pages, allowing businesses to communicate and interact with their customers and fans. Actually the service is pretty similar to Facebook Fan Pages, but it’s just Day 1. It’s pretty interesting to see what new tools and features Google will add over the next weeks. In the meantime Google has…

The Value of Facebook Fans Versus Email Subscribers

facebook email subscriptions
Every business should understand the differences between their fans on Facebook and their email subscribers. Which is best? Do you need to have both, or will one be sufficient? Businesses have many questions regarding the best way to promote their products and services in this era of Internet technology. Most research concludes that email subscribers…

New Hotmail Features: Email Marketing Friend or Foe?

Hotmail feels that it has won the war against spam, having announced that true spam in users’ inboxes has reduced to under 3% using SmartScreen™ filtering. Now they have turned their attention to graymail, the emails that users may or may not be happy to receive. Graymail includes newsletters that subscribers may have forgotten signing…

The New TrackReports is Online!

TrackReports is one of the most useful tools for analysis and monitoring of your email campaigns. It integrates seamlessly with SendBlaster, being able to provide very important data with extreme accuracy for proper management of your mailing. Today it is even richer and more user-friendly features! Here is the news: 1 -New graphics A more…

Happy 28th Anniversary Email!

It was 28 years ago today, Aug 30th 1978, when a 16 18 year old guy named Shiva Ayyadurai copyrighted “EMAIL” along with terms like “To: From: Cc: Bcc: Subject: Reply, Reply All, Forward”. The two words, “Electronic” and “EMAIL” – says Shiva – juxtaposed together for me originally brought images of vaporizing paper and…