email marketing

Email Marketing: Turn Your Email Misses into Hits

If you can persuade a quarter of the people who receive your email messages to read them, you’re doing well. If one in twenty click through to your website, you’ll be towards the high end of the industry average. Those don’t look like great figures, although if you’ve been doing email marketing for any length…

Email Marketing – Two Ways to Sell Information Products by Email

Let’s take a look at a couple of examples of email marketing. Both emails are trying to do the same thing — both are trying to sell an information product — but each of the companies has taken a very different approach to its marketing. We don’t have the figures to show which of these…

Email Marketing and the Olympic Games – Why It Pays to Tread Cautiously

email marketing- giochi olimpici londra
In the world of email marketing, there is a natural desire to keep up with current events and incorporate those events into your campaigns. Engaging your customers with what is happening at the moment is one of the best ways to boost response rates and sales, but sometimes the risks involved are simply too great.…

Email Marketing: What is Above the Fold and Why is it So Important

  In the newspaper world, “above the fold” referred to the top part of the newspaper – the portion clearly visible when customers browsed the newsstand. Smart editors placed their most important stories above the fold, and smart email marketers should as well. In the online world, “above the fold” refers to the portion of…

Email Marketing: Buyers Search Inboxes for Sellers

Photoshelter, a portfolio service for professional photographers, recently teamed up with Agency Access, a marketing firm for creative workers, to find out what image buyers are looking for and how they find photographers. The results included a couple of points of vital interest to email marketers in any industry. The first point was that for…

How to Boost Your Email Marketing Results With an Effective Call to Action

Email marketing can seem complicated at times, but at the end the most important thing is to create an effective strategy for selling products and gaining customers. A key part of that strategy is an effective call to action (CTA). While it is important to provide your customers with information they can use, including quality…