Building A List From Your List

The usual way of growing a subscriber list is to place an invitation on a website, sweeten the offer with the promise of a free download, hope that enough people visit your Web page, and pray that enough of them convert to keep your list big and strong. Citrix Online, creators of online collaboration tool…

Updates on TrackReports

Recently, a large spam abuse occurred on TrackReports service. While TrackReports – as all of you know – is not a delivery service, and it just tracks opens and clicks as many other similar systems, thousands of spam messages have been circulating, which included TrackReports’ url in their body. The service administrators have constantly being…

Monitor Spam And Good Subject Lines With Yahoo! Mail Visualization

Yahoo is making life a little easier for email marketers. They recently released a visualization tool that makes the flow of email through Yahoo’s servers more transparent, something that should be of interest to anyone who markets through email. With this tool, you can see the volume of email flowing through any area of the…

Google+ Launches Pages for Businesses and Brands

Google has finally revealed Google + Pages, allowing businesses to communicate and interact with their customers and fans. Actually the service is pretty similar to Facebook Fan Pages, but it’s just Day 1. It’s pretty interesting to see what new tools and features Google will add over the next weeks. In the meantime Google has…

Nurture Your Newest Readers… and Sell to Them Too

There are few nicer feelings than watching your subscriber numbers tick higher. The right people are reaching your landing your page. They’re reading your copy. They’re accepting your expertise. And they’re turning themselves into the kind of prospects you can one day convert into customers. But those new subscribers aren’t like your other subscribers. Someone…