SendBlaster

How to Use Your Email Signature as An Effective Marketing Tool

Every day we receive dozens of emails from colleagues, partners, clients. It is surprising to note how often the email signature is poorly utilized or indeed entirely absent. The truth is that, in addition to serving as an useful reminder, your signature can be transformed into an effective marketing tool to promote your business. Let’s…

Holiday Email Marketing Campaigns Tips

As every year, Santa Claus is coming! And you, have you started your Holiday email marketing campaigns? The more experienced marketers know that especially during this period nothing can be left to improvisation, in particular considering that this year the economic crisis has been very bad. In fact, a good email marketing campaign can make…

Buying and Renting Email Addresses

Sometimes, we are asked if (and where) it is possible to buy list of email addresses. We want to emphasize that it is illegal to send emails to addresses of people or companies that have not specifically requested the sending of promotional emails. In addition, this kind of practice is ineffective for some reasons. First…

Make Your Emails Go Viral on Twitter

One of the most popular use of Twitter is to post messages that repeat some information previously tweeted by another users. We are talking about ReTweets, a sort of  compliment you can get on Twitter by sharing interesting content. At the moment the most popular tool to retweet is the Tweetmeme. Using the TweetMeme Buttons…

How to Import Contacts from CSV into SendBlaster

SendBlaster makes it easy to import your mailing list email addresses and contacts.  In this post we’ll explain how to do it. Easy and Hassle-free guaranteed! Step 1. Exporting your contacts from your mail account  into CSV file format. To import your contacts into SendBlaster you need to export a .csv/.txt file (one record, on…

Using Links in Your HTML Emails

When designing your HTML email you should keep your eye on links included in the message. A recent study found emails with 25 or more links had an open rate 12% higher than those containing fewer than 25 links, and a click-through rate 29% higher than for e-mails with fewer than 25 links (eMarketer.com). If…

What Is Your Email Reputation?

A good habit to follow before sending your bulk email is to look up the IP reputation of your SMTP service. IP reputation is the major contributor to delivery rates, especially if you are sending to the largest ISP’s, e.g. Yahoo!, AOL, Hotmail. Statistics show that 83% of the time, sender reputation is the real…