Email Marketing

Are you Matching Your Emails to Your Brand?

Branding your emails allows your recipients to become familiar with your business and helps them to recognize every email you send. Before creating new email templates you should take into consideration your most relevant branding elements and properly integrate them. It’s better not to underrate this point. If your emails do not reflect your business’…

Small e-mail lists perform better than larger mailings – TrackReports E-mail Stats

We have just completed “TrackReports E-mail Stats” , an internal study we conducted on 4,000 mailings tracked by our newly launched email tracking tool – TrackReports. The results of the study are listed below. Method 4,000 email lists from TrackReports database were taken into account. In order to avoid distorsion from poorly designed or test…

How To Integrate Facebook, Twitter and LinkedIn Into Your Email Marketing Campaigns

Social networking websites have revolutionized the way people interact online. Consumers are spending increasing amounts of time on these sites, want to share more and more information, opinions, valuable content.  According to some reports the rise of social media may represent a threat for email marketing.  Actually, they should be considered a great opportunity to…

Preventing image suppression in HTML emails

According to MarketingSherpa’s 2010 Email Marketing Benchmark Report, only 33% of email users say they have images turned on by default in their email clients. This means that if you do not consider optimizing email when images are turned off,  a large majority of your subscribers will not see your message properly and, as a…

A/B Testing: A Simple But Effective Way To Improve Your Email Marketing Campaigns

Is it possible to create a perfect email marketing campaign? It is pretty hard to answer this simple question because every campaign is influenced by a number of variables that we cannot control. Regardless, a good email marketer should make all efforts to optimize results and find the best strategy for future email campaigns. One…