Email Marketing | Email Marketing Blog

What Are You Putting Before The Subject Line?

July 9, 2024July 14, 2010

Copywriters know that the most important part of any piece of marketing is the headline. If they can’t work a good hook into the first line of the brochure, the sales letter or the flyer, it doesn’t matter what they write in the body of the material. It won’t be read. For email marketers, the…

Are You Ready For Mobile Email Revolution?

July 9, 2024July 8, 2010

There is an increasing trend of reading emails from mobile phones. This growth is strictly connected to the availability and the popularity of smartphones, using which reading email and surfing the net is easy and the user experience is rich. According to a recent analysis conducted by Gartner, smartphone sales to end users continued to…

Guest Post: How to Be an Effective Email Marketer?

July 9, 2024June 28, 2010

Email marketing is one of the largest communication medium which uses email to contact the customer. Also this is one of the oldest and widely used direct marketing strategies. Email marketing can be successful only if the marketer has a planned action, else it might be a waste of time and money. But the success…

Small e-mail lists perform better than larger mailings – TrackReports E-mail Stats

July 9, 2024June 22, 2010

We have just completed “TrackReports E-mail Stats” , an internal study we conducted on 4,000 mailings tracked by our newly launched email tracking tool – TrackReports. The results of the study are listed below. Method 4,000 email lists from TrackReports database were taken into account. In order to avoid distorsion from poorly designed or test…

How To Integrate Facebook, Twitter and LinkedIn Into Your Email Marketing Campaigns

July 9, 2024May 25, 2010

Social networking websites have revolutionized the way people interact online. Consumers are spending increasing amounts of time on these sites, want to share more and more information, opinions, valuable content. According to some reports the rise of social media may represent a threat for email marketing. Actually, they should be considered a great opportunity to…

Preventing image suppression in HTML emails

July 9, 2024May 19, 2010

According to MarketingSherpa’s 2010 Email Marketing Benchmark Report, only 33% of email users say they have images turned on by default in their email clients. This means that if you do not consider optimizing email when images are turned off, a large majority of your subscribers will not see your message properly and, as a…

A/B Testing: A Simple But Effective Way To Improve Your Email Marketing Campaigns

July 9, 2024March 31, 2010

Is it possible to create a perfect email marketing campaign? It is pretty hard to answer this simple question because every campaign is influenced by a number of variables that we cannot control. Regardless, a good email marketer should make all efforts to optimize results and find the best strategy for future email campaigns. One…

Guest Post: Put the Personal Power of Social Media in Your Email Messages

July 9, 2024March 15, 2010

One of the changes that social media has brought to marketing is that it’s made selling personal. Because tweets and even Facebook pages are created by individuals who display their photos and share personal details, they allow the entrepreneur behind the business to form a personal relationship with members of his or her market. Leads…