Email Marketing | Email Marketing Blog

Email Marketing Campaign Checklist

July 9, 2024March 8, 2010

Before you hit the send button, it is useful to ask yourself a number of questions. Following is a checklist that will help you be sure you did not miss anything. Ready to test your email campaign? FROM & SUBJECT LINES 1. Am I using a valid FROM email address? 2. Does my brand appear…

Background Images in HTML Emails

July 9, 2024March 2, 2010

Backgrounds images can enhance the look and feel of your templates but nowadays they should be limited, or avoided. The main reason is pretty simple: many email clients ignore images or do not render properly the background-image style tag. It means that if you choose to include them in your HTML emails, a portion of…

Offline Email Marketing Ideas To Expand Your Email List

July 9, 2024February 18, 2010

As stated previously, your in-house email list – the list with subscribers to your web site – gives the best results in terms of opens, clicks and conversions. Today we’d like to provide some tips on how to expand your list of email addresses through some offline actions. The first aspect to bear in mind…

FREE Valentine’s Day HTML Email Templates

July 9, 2024February 8, 2010

Are you ready to spread a little love (and some promotions) to your subscribers? It’s Valentine’s Day again, another important holiday that you should definitely include in your email marketing strategy (according to recent statistics, Valentine’s Day is the second-biggest card-giving day after Xmas!). To help you make it easier, we’ve just rolled out some…

Free and Paid SMTP Services

July 9, 2024January 13, 2010

“What SMTP service do you suggest to use with SendBlaster?” This is a question that customers often ask us. We continue to emphasize that good email marketing needs good SMTP service. In these times there is a wide choice of free SMTP services, offered by different ISPs, hosting companies and Webmail providers. The point is…

Including A Table Of Contents In Your Emails

July 9, 2024December 21, 2009

When you send a newsletter consisting of different sections, it’s a good habit to include, right below the header or in the upper part of the sidebar, a Table of Contents. The Table of Contents is a great way to summarize the contents of the email and, at the same time, is also a great…

The Importance of Colors in Email Campaigns

July 9, 2024December 15, 2009

The choice of color scheme for your emails should never be left to chance. Indeed, using email templates made up of colors completely different from those used on your website or your logo could create problems for the cohesiveness of your brand identity. Luckily, with a little care, this danger is easily avoided. Above all,…

10 FREE Christmas Email Templates [Updated]

July 9, 2024December 9, 2009

UPDATE: We’ve created more Free Christmas Email Templates. Check out our latest post to download a large collection of 80 Christmas Email Templates and send them with SendBlaster. — It’s Christmas once again! Send your Christmas greetings to friends, collegues, customers by choosing our beautiful Xmas email templates. You need just to download Sendblaster, then…