Email Marketing

Guest Post: Put the Personal Power of Social Media in Your Email Messages

One of the changes that social media has brought to marketing is that it’s made selling personal. Because tweets and even Facebook pages are created by individuals who display their photos and share personal details, they allow the entrepreneur behind the business to form a personal relationship with members of his or her market. Leads…

Background Images in HTML Emails

Backgrounds images can enhance the look and feel of your templates but nowadays they should be limited, or avoided. The main reason is pretty simple:  many email clients ignore images or do not render properly the background-image style tag. It means that if you choose to include them in your HTML emails, a portion of…

FREE Valentine’s Day HTML Email Templates

Are you ready to spread a little love (and some promotions) to your subscribers? It’s Valentine’s Day again, another important holiday that you should definitely include in your email marketing strategy (according to recent statistics, Valentine’s Day is the second-biggest card-giving day after Xmas!). To help you make it easier, we’ve just rolled out some…

Free and Paid SMTP Services

“What SMTP service do you suggest to use with SendBlaster?” This is a question that customers often ask us. We continue to emphasize that good email marketing needs good SMTP service. In these times there is a wide choice of free SMTP services, offered by different ISPs, hosting companies and Webmail providers. The point is…