Tips & tricks | Email Marketing Blog

10 Reasons to Choose a Professional SMTP Service

July 9, 2024November 30, 2011

Our users know very well that SendBlaster supports any SMTP server in the world. Standard (free) SMTP servers are good if you manage small email lists. For example Google Gmail allows sending up to 250 daily messages using its SMTP. If you manage to send thousands of newsletters to your large email list through your…

Using Twitter To Empower Your Email Marketing

July 9, 2024November 18, 2011

Email marketing is powerful by itself, but combine it with Twitter, and you have an explosive combination. Need some tips on how to make the two complement one another? Try these tips for harnessing the power of Twitter and email marketing. Use Email to Get Twitter Followers Make it easy for the people on your…

5 Simple Tips For Your Christmas Email Marketing Campaigns

July 9, 2024November 15, 2011

The holiday buying season is upon is, and physical stores and online retailers alike are preparing to hear their physical and virtual cash registers jingle like holiday bells. Most online businesses earn a good chunk of their revenue during the holiday season, and email is one of the best ways to reach potential buyers. On…

Monitor Spam And Good Subject Lines With Yahoo! Mail Visualization

July 9, 2024November 10, 2011

Yahoo is making life a little easier for email marketers. They recently released a visualization tool that makes the flow of email through Yahoo’s servers more transparent, something that should be of interest to anyone who markets through email. With this tool, you can see the volume of email flowing through any area of the…

Reduce Unsubscribers Before It’s Too Late!

July 9, 2024November 3, 2011

In general, if more than 0.8% of your subscribers opt-out of your mailing list, you need to ask yourself why and make some effort to correct the problem. Why Do People Unsubscribe? One of the most common reasons people unsubscribe from a mailing list is because they’re overwhelmed by the amount of mail that’s landing…

New Hotmail Features: Email Marketing Friend or Foe?

July 9, 2024October 25, 2011

Hotmail feels that it has won the war against spam, having announced that true spam in users’ inboxes has reduced to under 3% using SmartScreen™ filtering. Now they have turned their attention to graymail, the emails that users may or may not be happy to receive. Graymail includes newsletters that subscribers may have forgotten signing…

How to Apologize by Email and Retain Your Subscribers

July 9, 2024October 19, 2011

Everyone makes mistakes, but as an email marketer your blunders are often sent to thousands of subscribers at the click of a button. No matter how hard you try, your emails are unlikely to be 100 percent error-free all of the time. If you discover some minor spelling mistakes, generally it is not required a…

Nine Tips to Engage Prospects by Email

July 9, 2024October 6, 2011

Securing your first contact with a prospect can be tricky. Prospects are often hidden behind unfriendly administrative staff or voicemail, with calls you make unlikely to be returned. While you may struggle to persuade a prospect to take an unsolicited telephone call, a carefully-crafted email arriving in their inbox can catch their eye and win…