Email Marketing: Why It’s all About Building Trust of Your Clients

Email marketing campaigns are notorious for degenerating into unwanted spam for people’s email inbox. If you expect this strategy to prove effective for you to achieve your marketing goals, it is important that you ensure that people read your emails with interest and not trash them without reading. Any tool can work in your favor…

Create Content That Readers Trust

What do you think it would take to have an open rate of 40 percent? Maybe you’d need to do lots of A/B testing? Perhaps you’d do careful list segmentation, making sure that you’re only sending messages to the most appropriate audiences. Maybe you’d look closely at your subject lines and your address lines, using…

Personalize Your Subject Lines with Dates As Well As Names

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The most effective part of an email newsletter isn’t the attractiveness of the offer or the size of the discount. It’s the relationship that the publisher has with the reader. When the reader trusts the publisher, believes that they are going to offer something they’ll find interesting and expects to benefit from the contents of…