Guest Post: The 15-Word Outline

Long before content became king I learned from some editing royalty what made a great story. To my chagrin my editing mentors never mentioned a chick a mystical creature known as a muse. Instead, they talked of boring attributes such as practice, researching and outlining. Outline…in an instant copywriting world does anyone really write an…

Spam Complaints 101: What Are They and How To Avoid Them?

Email campaigns, when properly implemented, can be one of the most effective forms of Internet marketing. However, despite your best efforts, you may encounter unwarranted spam complaints. Even when you follow all anti-spam regulations perfectly, you could be on the receiving end of a spam complaint. In general, a spam complaint is when a user…

Getting to Know Scoop.it

Scoop.it promises to be the next big thing in online promotion and allowing small businesses to get noticed on the internet. What is It? Scoop.It is an online curation tool that enables users to create a resource of information for whatever topic they choose. The site’s goal is to give people an easy, quick way…

How to Recognize And Avoid Spamtraps

Is it possible that your email list could contain hidden agents just waiting to determine that you’re a spammer? It’s definitely possible. Email addresses known as spamtraps exist for the sole purpose of identifying potential spammers and then blacklisting them. In some cases, spamtraps could have once been legitimate email addresses that have been abandoned…

Guest-Post: Audible Gets Follow-Up Emails Wrong

Every couple of weeks or so, I used to receive an email offering me a free audiobook. The company that sends the email is legitimate. Audible is a large company that I’ve bought from in the past so I had given them my email address and opted in to receive its marketing messages. As a…