Best Practices

Engage Visitors With The New Facebook Call-to-Action Button

Smart business owners have been using social media sites like Facebook and Twitter to their advantage for years now, so it is no surprise the new Facebook “call to action” button has been getting a lot of attention. This handy new feature allows to redirect Page visitors to any destination on or off Facebook. The…

What You Need to Know About Fonts in Email

Lately there has been a big debate among email marketers regarding which fonts should be used, and which fonts should be avoided, when crafting messages. No matter what the message, a classic font is always a good choice. Classic fonts are supported by every major email client, so you can be sure your carefully crafted…

How to Use Twitter to Collect Email Addresses

Twitter recently introduced a new feature that should be of interest to email marketers. This new solution, known as lead generation cards, provides a way for marketers to collect email addresses via the Twitter platform. The ability to collect email addresses is certainly an important tool for email marketers. Many businesses are already using Twitter…

8 Quickest Ways to Build an Email List from Zero

There are many ways to expand and grow your email list, but all of them require lots of time and plenty of patience. That is doubly true if you are starting your email list from zero. It is hard enough to expand an existing list, but building one from zero can be even tougher. Even…

Top 7 Landing Page Mistakes and How to Fix Them

We all know how hard it is to truly engage and set the expectations of your subscribers. Success in the online world hinges on providing customers what they want and need, but it can be difficult to achieve that balance. One of the most effective tools email marketers have at their disposal is the landing…

Build Customer Loyalty with Email Marketing

Email marketing is not just about short-term profits and selling products. Email marketing can drive sales and help you gather leads for the future, but the real promise goes far beyond those short-term benefits. A good email marketing program can increase customer loyalty, build brand awareness and help your business long into the future. Why…