SendBlaster 2 launch getting closer

We are very excited about the launch of SendBlaster 2, the biggest relesase ever! Our dev team are releasing a new beta by the end of September. And this is supposed to be the final beta before official launch. We are sure you will appreciate the renovated interface and all the brand new features! Please…

“This is spam” is not a substitute for “Unsubscribe”

According to a recent survey promoted by MarketingSherpa most consumers don’t correctly comprehend the term “spam”: 56% consider marketing messages from known senders to be spam if the message is “just not interesting to me.” But there’s more. Regarding the use of the “report spam” button – the primary tool that internet service providers (ISPs)…

How to Work with Preview Panes

Statistics show that 69% of people reading e-mail at work and 27% of consumers don’t actually open each email message: they use the preview pane to scan them. What is the preview pane? It’s that space where reader can automatically view just a small portion of an email message without actually opening. In other words…

How to Use the Blacklist Feature

When a recipient requests to be unsubscribed, you should change his/her subscription state.  SendbBlaster gives you a second chance: the “blacklist” feature. Blacklist is a filter that prevents certain e-mail addresses or domains from receiving mails, independently from their subscription/activation state. How does it work? When you send a message to a given list, before…

Increase Opens with Killer Subject Lines

One of the most important elements of a successful newsletter is the subject. 1 out 3 Americans open emails solely based on the subject line (Jupiter Research, 2007) and nearly 70% of Americans choose to click the “This is Spam” button based on what they see in the subject line. The challenge is then to…

Email Marketing Links – the best of the week #2

It’s time for our weekly Blog roundup of the most interesting email marketing posts. Take a look at our fav links: Intro To E-Mail Marketing For Facebook Page Admins – 5 strategies that will boost your Facebook fan base Tactics for reviving dead email subscribers – it’s (almost) time for Halloween campaigns Millennials Highly Receptive…

Don’t Be Filtered Out as Spam!

Nowadays most mail servers have built-in antispam filters. They are quite smart, but sometimes they fail and delete (or mark as spam and redirect to some “spam” folder) perfectly legal messages; this is a common problem with Hotmail and other very popular free mail services. If you feel a lot of your messages are filtered…

Email Marketing Links – the best of the week #1

Every week we’ll post a few links to some of the more interesting articles related to email marketing industry. Here the first ones: You can’t buy existing business – again, never buy/sell your email list! Convert Your Mailing List To Twitter Followers (And Save A Fortune) – an effective way to increase marketing exposure at…